SAMUEL BARRETO
Creative and marketing leader operating at the intersection of performance, sport, and culture.
I build global brand narratives and platforms that translate product innovation into culturally relevant stories across sport and lifestyle.
My work connects strategy, creativity, and commercial focus to shape premium brand experiences across markets.
Here you’ll find selected projects and campaigns that bring this vision to life.
Puma x Portugal | Eusebio Special Edition
Marketing Strategy • Creative Direction • Global Campaign Leadership • Brand Activation
Puma x Portugal | Global Launch Campaign
Marketing Strategy • Creative Direction • Global Campaign Leadership
Puma x Portugal | History Needs Makers Content Series
Concept & Content Creation • Creative Strategy • Global Campaign Leadership
Puma x Ghana | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Puma x Morocco | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Red Bull City Conquest | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Basement | Global Series
Concept & Content Creation • Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Soapbox & Red Bull Flugtag | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Three Style | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Skate Generation| Event
Marketing Strategy • Global Program Leadership
Deserto Co. | Handcrafted Leather Goods
Co-Founder • Brand & Marketing Strategy • Product & Launch Oversight
EXPLORE ALL CASES
Below are a few more cases I selected to break down and showcase their building process.
UEFA Women’s Euro Cup | 2025 Lit Launch Campaign
Puma x Portugal | Launch Film
Red Bull In The Loop
Red Bull Spot Check
Red Bull | More Projects
Red Bull WallRide
Adidas House Party
RBMA Giant Sequencer
Red Bull Steep Street
Red Bull Studios
Red Bull City Conquest
Red Bull Basement
Puma x Ghana | 2024 Kit Launch Campaign
Red Bull Three Style
Puma x Morocco | 2024 Kit Launch Campaign
Red Bull Skate Generation
Red Bull Soapbox Race & Red Bull Flugtag
Deserto Co.
History Needs Makers | Content Series
Puma x Portugal | 2025 Global Launch Campaign
