SAMUEL BARRETO
Global Marketing Leader with experience building brands that connect with people and culture.
I blend strategy, creative thinking, and execution to deliver campaigns and projects that inspire, engage, and drive business growth across markets.
Here you’ll find selected projects and campaigns I've brought this vision to life.
FIFA 2026 WORLD CUP | All Federations Launch Campaign
Marketing Strategy • Creative Direction • Campaign Development • Global Activation
Puma x Portugal | Eusebio Special Edition
Marketing Strategy • Creative Direction • Campaign Leadership • Execution
Puma x Morocco | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Puma x Portugal | Global Launch Campaign
Marketing Strategy • Creative Direction • Campaign Leadership • Execution
Puma x Portugal | History Needs Makers Content Series
Marketing Strategy • Concept & Creative Direction • Campaign Leadership • Execution
Puma x Ghana | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Red Bull City Conquest | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Basement | Global Series
Marketing Strategy • Concept & Creative Direction • Global Campaign Leadership • Cross-Market Activation
Red Bull Soapbox & Red Bull Flugtag | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Three Style | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Skate Generation| Event
Marketing Strategy • Global Program Leadership
Deserto Co. | Handcrafted Leather Goods
Co-Founder • Brand & Marketing Strategy • Product & Launch Oversight
EXPLORE ALL CASES
Below are a few more cases I selected to break down and showcase their building process.
Red Bull City Conquest
Red Bull Basement
Red Bull In The Loop
Red Bull Three Style
Puma x Portugal | Launch Film
UEFA Women’s Euro Cup | 2025 Lit Launch Campaign
Puma x Ghana | 2024 Kit Launch Campaign
Puma x Morocco | 2024 Kit Launch Campaign
Red Bull Soapbox Race & Red Bull Flugtag
Red Bull Skate Generation
Red Bull Studios
Red Bull Spot Check
RBMA Giant Sequencer
Red Bull Steep Street
Adidas House Party
Deserto Co.
History Needs Makers | Content Series
Puma x Portugal | 2025 Global Launch Campaign
Puma x Portugal | Eusebio Special Edition
