To supercharge the global Adidas Originals 'House Party' campaign, a bold, culturally immersive strategy was launched. Local curators and influencers in São Paulo, Curitiba, Belo Horizonte, and Rio de Janeiro were handpicked as the 'Masters of the Party,' driving the campaign’s relevance through a deep understanding of each city's vibrant pulse. These tastemakers embodied the brand’s essence, ensuring the campaign resonated authentically with the local audience

The campaign’s magic unfolded through dynamic, collaborative events, where creativity and culture collided to design the ultimate party experience. These gatherings were more than just events—they were cultural movements, attracting international figures like DJ Pase Rock and renowned photographer The Cobra Snake. Their presence amplified the global appeal, turning the local parties into internationally recognized celebrations of creativity, style, and music.

This multi-layered approach not only solidified Adidas Originals as a cultural force in Brazil but also elevated the 'House Party' campaign to a global phenomenon. By blending local expertise with international star power, Adidas created an unforgettable experience that reinforced its position as a leader in both the lifestyle and streetwear spaces.