PUMA x Ghana | God Bless Our Homeland
2025
From Tradition to Triumph: Ghana’s Heritage Woven into Every Thread. In collaboration with PUMA, Jefferson Osei set out to unite Ghanaian tribes through a kit design that celebrates their shared heritage.
• Global Project Lead •
In Short
There was a clear goal: Create a campaign that goes beyond performance, connecting with communities and celebrating the stories that make football so powerful.
The Ghana National Team campaign blends sport, culture, and identity, creating something deeply meaningful to the Ghanaian people. From concept to execution, every detail honors the country’s rich heritage while pushing the game forward.
The result is a vibrant celebration of the Ghana x PUMA collaboration, a visual masterpiece that brings the nation's story to life through bold, striking colors.
The Film
It blends storytelling with marketing, using high production values, emotional narratives, and strong visual aesthetics that engage with the audiences,
Gallery
A collection of character portraits, and scenes, featuring key cast members in stylized and thematic visuals that reflect the movie’s aesthetic, mood, and narrative.
The Photoshoot
To further develop the campaign’s concept and its film, Jefferson Osei invited the renowned photographer Prince Gyasi to showcase the products in a bold and captivating way.
Closing Insights
This campaign reinforced the power of storytelling in sports marketing. Showcasing Jefferson Osei’s vision allowed us to create a deep cultural connection with audiences while highlighting PUMA’s commitment to heritage and design innovation.
Credits
PUMA GROUP
Marketing Lead: Samuel Barreto
Partnership Lead: Hasseb Azizi
FILM
Director: Ebenezer Blanche
Executive Director: Jefferson Osei
Creative Direction: Papa Ghana
PHOTOSHOOT
Artistic Direction & photography: Prince Gyasi
Executive Director: Jefferson Osei
Talents: Abedi Ayew Pele, Jackline Acheampong Livingstone Etse Stekla Imani Ayew, Kelvin Boakye, Nana Appiasei, Darry Paa Kwesi Bannerman-Martin, Samuel Ofei Ankra Badu, Patricia Nana Boakye
Styling: Beri Wobil & Jefferson Osei
Creative Production: We Are Studio Dream, Ebony Tagoe & Tony Tagoe