RBMA Giant Sequencer
In tribute to the sequencers and their outsize influence on club culture, Red Bull designed the world’s largest sequencer, also known as the “Giant Sequencer”
• Global Project Management •
On touring mode
In 2020, while working in the Music department at Red Bull HQ, I had the opportunity to lead the Giant Sequencer project. My primary responsibility was ensuring that this innovative tool reached a wide audience of music enthusiasts. The Giant Sequencer toured over 5 countries, engaging and impacting more than 10,000 people along the way.
I’ve compiled a few key elements below to give you a clearer picture of what the Giant Sequencer project was all about.
Strategy Overview
The Giant Sequencer initiative had a clear purpose within the Culture department objectives.
Content Creation
A series of content pieces were developed to dive deeper into the story behind the sequencer and the scene that existed around it. You can watch one of them here.
Media Coverage
The activation was so exceptional and impactful that it garnered international attention, earning a feature on BBC News in 2020. This recognition underscored its uniqueness and success in capturing the public’s interest.
Brand Experience
Best Practice
WHAT: Bringing the world's largest Sequencer «RBMA20» from Berlin to OSLO, to kickstart the festival.
RESULTS: Approximately 347,794 people were exposed to the campaign in and around the area. On average, each person saw the placement 3.4 times, leading to an estimated 1.1 million impressions weekly. These figures are based on the location and are comparable to traditional OOH "Point of Interest" metrics.