Red Bull City Conquest
An innovative skateboarding concept that fuses three unique elements to create a never-before-seen competition: a head-to-head eliminator format, reimagined iconic city skate spots all within a single skatepark, and a breathtaking location.
• Brand Strategy • Project Identity • Project Strategic Backbone • Global Project Management •
The Pinnacle of Red Bull’s Skateboarding Program.
Every year, Red Bull pushes its employees to create groundbreaking ideas that no other brand has explored. Skateboarding, a core part of Red Bull’s DNA, inspired the creation of Red Bull City Conquest—a unique experience for consumers and athletes, driving innovation and boosting brand recognition.
Since 2021, this flagship skateboarding event has taken place in cities like Paris, Lisbon, Rio de Janeiro, and Buenos Aires.
As the global lead, I developed the project’s four-year roadmap, set objectives, and ensured seamless collaboration across departments for a full 360° activation. I also led the brand strategy, working with creative agencies to deliver impactful campaigns that resonate with audiences and keep Red Bull ahead of trends.
Here’s what we’ve achieved so far:
Strategy Overview
Before diving in, it's crucial to grasp the foundation of "WHY" Red Bull City Conquest holds its significance.
To keep growing Red Bull’s impact & credibility within the scene.
To lead the change in performance, progression and competition.
To create a WOW global skate event opened to pro & AM.
Roadmap
To ensure consistency and build continued awareness of the project, hosting consecutive editions across different countries was essential.
Paris, France
Lisbon, Portugal
Rio de Janeiro, Brazil
Buenos Aires, Argentina
Visual Identity
The concept aims to capture the city’s premier skateboarding spots, the stunning backdrop, and key skateboarding elements. This logo is just one of them.
Global Creative Campaign
Key Visuals over the years.
Red Bull Lisbon Conquest 2022
Red Bull Rio Conquest 2023
Website
Description of the concept, participants' stories, and event details.
Social Media
Pre, during & post-event coverage.
Live Broadcast
Three of the four editions were broadcast live, achieving impressive viewership each time.
You can watch them all through the links below:
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Red Bull Paris Conquest
August 18th, 2021
See what went down as the world’s street elite showcased their skill at a one-of-a-kind skatepark in Paris.
5.9M Views | 4M Total Time Watched | 87M Impressions -
Red Bull Rio Conquest
May 23rd, 2023
Sport TV, Brazil's most significant sports channel, was fully invested in live streaming. The outcomes are impressive.495K Live Views | 7M Managed Views | 100M Impressions
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Red Bull Buenos Aires Conquest
November 9th, 2024
Downtown Buenos Aires brought to a standstill as some elite team skate with top local talent in a haed-to-head eliminator contest.
In-Store Activations
The campaign also includes in-store activations with major accounts in multiple cities.
2021
2023
Skatepark
Each skatepark at Red Bull City Conquest events is a one-of-a-kind creation. We take existing skate spots and creatively reassemble them into a single, never-before-seen skatepark.
This project results from a collaborative effort spearheaded by Red Bull Headquarters, with key contributions from locals.
The skatepark on the right is from Red Bull Rio Conquest (2023) and was developed in partnership with:
Production Agency: Vista Lab
Concept Design & Production: Spot Skatepark
Sportive Director: Cezar Gordo
Brand Experience
The distinctive sports concept and the caliber of athletes transform this event into an extraordinary experience for all attendees. In the past three editions, over 10,000 spectators have witnessed it in person, while more than 1 million have tuned in live on TV.
