History isn’t written by spectators, it’s shaped by those who dare to make a difference. A content series about three individuals who are pushing, or have pushed, themselves to the limit to become icons of Portuguese football. Their ultimate goal? To leave a legacy and make history.
• Concept Creator • Creative Strategy & Direction • Project Management •
In a Nutshell
Football is more than just a game, it’s about those who rise above challenges, push boundaries, and leave a mark that lasts beyond 90 minutes. That’s the mindset behind History Needs Makers Serie, a series created to spotlight the athletes shaping—and reshaping—the future of Portuguese football.
To bring this concept to life, we focused on storytelling, capturing the mindset and journey of those who are leaving or have left their mark. But just as important, we focused on authenticity, keeping it raw, real, and centered on the people behind the game.
In the section below, I will share how it all came together.
Our Objectives
Brand Positioning
Strengthens the brand’s relationship with Portugal as a nation, reinforcing authenticity and aligning core values.
KPI: Consideration and engagement
Awareness & Connection
Showcase real stories to encourage audiences to chase their own dreams.
KPI: Brand Awareness
The Concept
The History Needs Makers content series continues the campaign launched in January 2025, extending the momentum of the first campaign with Puma & Portugal as partners.
The series consists of three episodes throughout the year, each aiming to explore different perspectives on what "History Needs Makers", the overarching theme of the campaign, represents.
The Stories
The episodes will go out in three different moments of the year, starting in March, then July, and closing the first season with a special long-form in November.
Every Legend Starts From Somewhere.
The route to the greatness.
Black Panther: Light years ahead of his time.
Moodboard
With a more storytelling approach, focusing on the three character’s history, rather than performance, we wanted the film to have a distinct grainy texture and color to give a more organic and timeless feel.
Episode One
“Every Legend Starts From Somewhere”
Closing Insights
This content series was created to share the stories of individuals striving to make history by proudly representing their national football team. We believe the emotional depth of each episode will resonate with the Portuguese community, reinforcing PUMA as the trusted partner supporting them in achieving their biggest dreams.
Credits
PUMA GROUP
Marketing Lead: Samuel Barreto
Athlete Manager: Tiago Castro
FILM
Production: Magic Fish Pictures
Director: Pedro Carvalho
Director of Photography: Filipe Zapelini
Producer: Pedro Ramos
Iac & Loader: Fernando Tavares
Steadycam: Archie Muller
Editor: Julian Ed
Talent/Player: Diogo Dalot
Sound Design: Loop Reclame
Agency: Vista Lab Agency