Red Bull WallRide

Red Bull Wall Ride fuses the thrill of skateboarding with urban lifestyle, as riders conquer wallride challenges at the city’s most iconic spots.

• Brand Identity • Global Creative Campaign • Global Project Management •

New Face to an Old Friend.

After a 5-year hiatus from Red Bull's global skate program, Red Bull WallRide made a comeback in 2024 with a fresh look. A few editions were scheduled for the year, and given its unique place in the portfolio, it was time to reimagine this iconic project.

I partnered with a creative agency to design the new global assets, and the result is showcased below.

Moodboard

The Red Bull Wall Ride event identity is a bold tribute to the iconic sticker culture of skateboarding from the late '80s and early '90s. These nostalgic graphic elements are seamlessly woven into the 2024 visual identity of the project.

Visual Identity

The visual concept brings the core idea to life with straightforward elements, from a street wall to skaters riding it. It's as simple and powerful as that

Colors

Key Visual Elements

Typography

BUNGEE is a font that captures the essence of urban signage, expertly designed to flow both vertically and horizontally with the Latin alphabet

Global Creative Campaign

The master file brings together critical elements of the project, highlighting the athlete, the wall, and the stickers.

Guideline

The guideline serves as a comprehensive resource for all creative needs of Red Bull Wall Ride, covering everything from the logo and typeface to the color palette and overall application style. It’s an essential tool for conveying the project's personality with unwavering consistency.