Red Bull Skate Generation
Red Bull Skate Generation is a team skateboarding competition that unites skateboarders from all generations in one event. Held four times in the backyard of Pedro Barros, one of the most influential skaters of the past decade, the latest edition in 2021 featured skateboarders from around the globe and was broadcast on Red Bull TV.
• Brand Strategy • Project Strategic Backbone • Global Project Management •
Project Management
In this project, my role involves assembling and leading the team, overseeing progress, setting timelines, addressing emerging challenges, managing finances, ensuring stakeholder satisfaction, and evaluating project effectiveness.
Visual Identity
The concept focuses on two main elements: the coping of the skate bowl, which instantly identifies the sports discipline, and the skull painting, a classic signature of Pedro's bowl.
Creative Campaign
Key Visuals over the years.
2012
2014
2015
2021
Online
The website highlighted the event's history, guiding users through its four editions. Various digital assets were created to build awareness, engage the target audience, and generate excitement leading up to the event day.
Merchandising
An entire collection made exclusively for the project.
360° Activation
The on-premise, off-premise, and marketing teams collaborated closely to ensure the product's visibility and availability throughout the entire island.
Brand Experience
The venue's unique location, coupled with the high caliber of athletes, has consistently amazed the crowd year after year.
