Red Bull Road Gap
The Red Bull Road Gap format ingeniously transforms a regular street gap into a premier competition venue for a single day. This innovative approach significantly boosts engagement within the skateboarding community, fostering connections between individual skateboarders and the broader industry.
• Brand Identity • Global Creative Campaign • Global Project Management •
Moodboard
The Red Bull Road Gap event identity prominently features elements of skateboarding culture from the late '80s and early '90s, specifically inspired by sticker graphics. These iconic elements have been integrated into the 2024 visual identity of the project.
Visual Identity
The visual representation of the concept captures the project's essence, symbolizing the act of leaping across a sidewalk gap. Below, you can see the evolution of the logo over the years.
Colors
In addition to Red Bull’s standard color palette, a unique shade of blue has been developed to enhance graffiti effects and fonts.
Typography
A permanent marker embodies the look and feel of a beloved writing tool.
Textures
We utilized a collection of brushes and urban textures that evoke the essence of asphalt, walls, and street obstacles.
Global Creative Campaign
The master file consolidates key elements of the project, focusing on the athlete, the sidewalk, and the permanent markers.
Applications
A few branding tools have been created based on logo and key visual
Brand Experience
A couple of pictures from events across the globe.
