As part of the broader campaign, we launched a guerrilla initiative called 'Street Rock Armies.' This effort encouraged patrons at bars in São Paulo to passionately sing popular rock songs. At the end of the tour, participants handed out beer crackers with the message: 'Meet at the corner of Augusta and Fernando de Albuquerque streets at midnight on 12/07.' The iconic Brazilian rock artist Lobão took the stage at the designated location, causing a stir and disrupting the usual street activities until the police intervened.