Red Bull Steep Street
The world's steepest streets transform into a thrilling descent packed with wild obstacles as this event combines the adrenaline of hill bombing with the edge of street skateboarding
• Brand Identity • Global Creative Campaign • Global Project Management •
Moodboard
Inspired by skateboarding culture’s iconic flyers and evolving graphics, this design embodies a lifestyle rooted in self-expression and a dynamic art form that represents freedom and creativity.
Visual Identity
The visual concept is brought to life through various elements that align with the core idea, featuring a steep street and traffic signage.
Trials & Erros
To achieve the desired visual identity, the team explored multiple options and tested various approaches.
Global Creative Campaign
The master file consolidates the project's key elements, spotlighting the athlete and the challenging downhill course with its numerous obstacles. The scene can also be customized to reflect the city where the event takes place.
Guideline
Following the collaboration with the Creative Agency, Red Bull Headquarters developed a global guideline to ensure consistent brand representation across all visual and verbal elements.
Applications
A few branding tools have been created based on logo and key visual
Brand Experience
A glimpse of what happened in its first edition.
