Deserto Co.
Deserto Co. specializes in handcrafted leather goods, meticulously crafted from repurposed and discarded materials, including home decor. Like life thriving in the desert where others see none, we uncover potential where others overlook it.
We serve individuals who are conscious about the origins of their products, emphasizing sustainability and a thoughtful lifestyle. Our commitment is to those who value both the story behind their items and a more eco-friendly way of living.
• Co-Founder • Brand Strategy •
My Parallel Project
In 2020, I partnered with my talented brother to launch our sustainable leather goods brand: Deserto Co. This venture merges our passion for handcrafted leather goods, product design, entrepreneurship, and brand strategy.
Since then, we’ve delivered over 5,000 items to consumers who value the story, vision, and craftsmanship behind our products.
This is not my full-time job, it’s an exciting side venture where I apply my brand and marketing expertise, hone my photography skills, and gain deeper insights into the industry.
Strategy Overview
This image clearly outlines the comprehensive strategy behind the brand.
Visual Identity
The brand's visual identity features a singular element that best symbolizes our biome. The lettering is designed to evoke the desert's dust, seamlessly integrating into the overall aesthetic.
Elements
Each of these elements is vital in shaping and defining our brand's identity.
The chosen font, Costa, is inspired by the signage found at gas stations and grocery stores in the Arizona desert.
Typography
The Desert
The variation of our imagination.
Social Media
For social we focus purely on the overall product development process to ensure consumers understand how each item comes to life.
